Recent changes in regards to SEO from Google’s Panda and Penguin updates certainly have the online world abuzz. Many are concerned for their blogs and see these changes as forcing them to relearn SEO strategy. While changes have been made, for any legitimate business truly working to build its reputation with quality content these changes do shake things up, but in a very good way.
SEO, search engine optimization, in its simplest form is merely working to make sure that one’s online presence and content is picked up by search engines. Obviously this is a much pared down definition, but it does get at the heart of why SEO has become such a hot topic. Previously the way search engines ranked sites in regards to SEO was a bit convoluted and required an understanding of several important strategies more than anything else. Thus, SEO became linked with insider tips that could be employed by both legitimate businesses with relevant information as well as spam filled sites merely looking to boost its credibility.
The recent changes take away the ability to key word stuff articles and link to other junk sites for increased SEO and instead look for more valued content. It is in this change that companies legitimately looking to increase its brand recognition, user base, and attract new customers can breathe a sigh of relief. That is because any company truly looking to build its brand, which includes increasing SEO, is already concerned with high quality content.
Consider a small business that may have a single brick and mortar location. With a limited advertising budget it easily looks to an online presence and high SEO to help build brand awareness which should translate into an increased customer base. This small business knows it has one shot and needs to consistently put the best foot forward. Therefore, it is doing everything in its power to make an easy to navigate, informative webpage with links to a regularly updated Facebook page, a blog with articles worth reading, and an artistic visual display on Pinterest. Typically this type of business does not have the time or resources to devote to creating spam filled content merely in hopes of fooling search engines. Now with the changes Google has adapted, this business has a better chance of a higher page ranking due to the fact of what it is already doing, creating content that actually relates to its business and has something to offer users.
While this is an overall good move for the majority of businesses because it is ranking pages more on content than the use of a few SEO tricks, it will still call for a few adjustments. Legitimate sites that do offer high quality content but are simply new or do not have a large following yet will still have lower page rankings. There are legitimate ways to help with this that still rely on high content. One tip is to guest blog as well as write for one’s own blog. By guest blogging on an authoritative site one gets the link back to his own site while also increasing overall awareness for his brand and knowledge. Guest blogging is a really great tool that will probably continue to grow with the changes to SEO. Also, some of the old SEO advice still holds true. This is especially true in regards to how things are named, using important key words where relevant, and links from the website to all social media and blogs.
The Penguin and Panda changes, once fully understood, will be celebrated by the best in the business. These changes merely improve upon SEO and hold businesses to the standards they should already be requiring of themselves.
Dan Ripoll is co-founder and CEO of ContentBLVD.com, an innovative new content production platform enabling bloggers to publish high-quality, free blog content at no cost. The website connects bloggers to marketers looking to build their brands, increase traffic, and boost their author rank through their association with quality content.