Rob Boirun – SEO/SEM Expert in Huntsville, AL

Here's to Better SEO, SEM, & Guest Blogging.

Contact Rob Boirun about SEO and SEM consulting for your business today. I specialize in ranking webistes for keywords that convert best for your industry or niche.

What Every Blogger Must Know About Content Curation

Content curation is a time-honored practice, one that adept editors have long used to help build winning publications including for their newspapers and magazines. Today’s content curator may be an intrepid blogger, an individual seeking to round out his or her site with information that is just as interesting and of value to his dedicated readers. The same care a professional editor takes to acquire content should be practiced by everyone. If you are new to content curation, the following tips can help you get started.

Simply Defined

Content curation is best described as sharing other people’s unique content on your own website. With the rise of the Internet, this practice has taken a form of its own, with article directories providing usable and shareable content for anyone with a website.

However, the problem with such directories is that those articles might appear on multiple sites, diminishing its value across the board. With content curation, you bypass the article directories and work one on one with the writer who creates articles to your exacting specifications.

Guest Writers

The easiest way to attract content to your blog is to put up a guest article page and solicit contributors. You may not have to be so strategic here if you already possess a high-profile blog. If you are a known quantity, expect that other bloggers will want to share their knowledge on your site regardless of whether you’re soliciting contributions or not.

If you are soliciting contributors, you can also offer up more detailed information about the types of articles you want, article length, style guides and more. Certainly, the more restrictive you are, the fewer number of contributors who will be willing to follow your guidelines. But, that can prove advantageous as the cream of the writing circle always rises to the top.

Building Relationships

Content curation is all about building relationships. Considering that you may be acquiring content at no cost to you, there is something that you must offer the writer in return. Typically, this is a byline and at least one link back to the writer’s website.

Develop a policy of what you can provide writers. High profile blogs are attractive to some writers who are seeking to enhance their position online. They may or may not care about a link, but they do care that you are publishing their work, something that they can cite with their own customers.

Part of the relationship building means to help your acquired content succeed. This means sharing your findings through Twitter and Facebook, and doing what you can to advance your contributor’s work. Likely, your contributor will also help you out by sharing your link with people that he knows.

Reputation Builder

Acquiring superior content means carefully examining and understanding the capabilities of each potential contributor. It isn’t enough that someone knows how to cover a topic. He should also be respected in his field and have the online credentials to back it up. This means, your contingent of writers should possess a certain level of expertise and have the writing chops to cover an assignment. Working with a novice can still be possible, but expect much hand-holding here.

Working with people that already have an established reputation can benefit you as they bring their “tribe” to your website to read what they wrote. This is why you should always strive to curate the best content from the brightest minds, upholding a high standard at all times. You’ve built an excellent personal reputation — do not spoil it by lowering your standards simply to acquire free content.

Content Considerations

The more explicit you are in your content curation, the less time you will spend on editing. Certainly, you will need to fact-check your contributions, but if the writer follows your clear guidelines, then you can expect that you will receive superior content. Earn your reader’s respect by only acquiring content that they will always appreciate and gladly share with others.

Jason Bayless is a professional blogger that gives small business and entrepreneurs SEO advice. He writes for BestSEOCompanies.com, a nationally recognized comparison website of the best SEO companies in the United States

Questions To Ask When Optimizing for Panda

Does the site have the proper header tags?

For social too? (Bonus Points if it does)

Does the site have social icon buttons to share content?

Are the profiles complete on each social network?

Does the destination page support the keyword to get ranked?

Is the optimized page the best it can possibly be?

Are you getting links pointed to your page from various sites around the web?

Does the optimized page have a video and image that support the keyword for that page?

Will the reader find the page useful?

Is there a clear call to action for the user?

What is the action you want the reader to take?

That last question is so important, I will repeat it here: What is the action you want the reader to take?

SEO Changes Help Businesses

Recent changes in regards to SEO from Google’s Panda and Penguin updates certainly have the online world abuzz. Many are concerned for their blogs and see these changes as forcing them to relearn SEO strategy. While changes have been made, for any legitimate business truly working to build its reputation with quality content these changes do shake things up, but in a very good way.

 

SEO, search engine optimization, in its simplest form is merely working to make sure that one’s online presence and content is picked up by search engines. Obviously this is a much pared down definition, but it does get at the heart of why SEO has become such a hot topic. Previously the way search engines ranked sites in regards to SEO was a bit convoluted and required an understanding of several important strategies more than anything else. Thus, SEO became linked with insider tips that could be employed by both legitimate businesses with relevant information as well as spam filled sites merely looking to boost its credibility.

 

The recent changes take away the ability to key word stuff articles and link to other junk sites for increased SEO and instead look for more valued content. It is in this change that companies legitimately looking to increase its brand recognition, user base, and attract new customers can breathe a sigh of relief. That is because any company truly looking to build its brand, which includes increasing SEO, is already concerned with high quality content.

 

Consider a small business that may have a single brick and mortar location. With a limited advertising budget it easily looks to an online presence and high SEO to help build brand awareness which should translate into an increased customer base. This small business knows it has one shot and needs to consistently put the best foot forward. Therefore, it is doing everything in its power to make an easy to navigate, informative webpage with links to a regularly updated Facebook page, a blog with articles worth reading, and an artistic visual display on Pinterest. Typically this type of business does not have the time or resources to devote to creating spam filled content merely in hopes of fooling search engines. Now with the changes Google has adapted, this business has a better chance of a higher page ranking due to the fact of what it is already doing, creating content that actually relates to its business and has something to offer users.

 

While this is an overall good move for the majority of businesses because it is ranking pages more on content than the use of a few SEO tricks, it will still call for a few adjustments. Legitimate sites that do offer high quality content but are simply new or do not have a large following yet will still have lower page rankings. There are legitimate ways to help with this that still rely on high content. One tip is to guest blog as well as write for one’s own blog. By guest blogging on an authoritative site one gets the link back to his own site while also increasing overall awareness for his brand and knowledge. Guest blogging is a really great tool that will probably continue to grow with the changes to SEO. Also, some of the old SEO advice still holds true. This is especially true in regards to how things are named, using important key words where relevant, and links from the website to all social media and blogs.

 

The Penguin and Panda changes, once fully understood, will be celebrated by the best in the business. These changes merely improve upon SEO and hold businesses to the standards they should already be requiring of themselves.

 

Dan Ripoll is co-founder and CEO of ContentBLVD.com, an innovative new content production platform enabling bloggers to publish high-quality, free blog content at no cost. The website connects bloggers to marketers looking to build their brands, increase traffic, and boost their author rank through their association with quality content.

 

Finding Online Coupons – Tips!

While most people understand how coupons work, it’s not always that easy to know how to use them. The following article below is full of useful tips from all the best couponers use. Keep reading for great information on using coupons and saving money through couponing.
If you are eager and desperate in your coupon search, do not fear diving into dumpsters or just sifting through garbage. You may be shocked to learn how many people simply toss their coupons end up in the garbage.
Once you are comfortable using coupons at your favorite store, go to different stores. Different stores may offer different rules and opportunities. You might have to visit more than one store to get your savings, the total savings can often be greater than the extra cost of gas. Also keep in mind that you make sure the store you’re going to will accept your coupons are usually accepted at other stores.
To get the most savings from all your coupons, stop living paycheck to paycheck. If you don’t have extra income, deals will elude you since you cannot afford them. Coupons may help for some items, but you might also be letting opportunities to really stock up pass you buy.
Cut all coupons you see. This may seem like a waste of time, but it’s good to have the coupons on-hand. The coupons will be very useful for any unexpected purchases you have to make. You might also be able to trade a coupon with other couponers for something you need.
Try to create extra storage space inside your apartment or house in order to take more advantage of coupons.If something has been deeply discounted, make sure you can properly store and organize those items.
You shouldn’t simply use coupons right when you obtain them.
Dollar stores are a great values. A lot of time you’re able to locate the brand in the coupon in a discount store will match prices at other stores. These lower end stores often get overstocked products. This will be to your advantage because this coupon can be used on the discounted price.
Be sure all your coupons properly scan on checkout. Many problems can arise at the register, which can either be the fault of the store or the coupon itself.
You can save more money by shopping at the stores that offer double coupons and other perks. Many stores only give you the face value of the coupon, but others will double or triple the value of a coupon. Stores advertise when they’re offering these discounts, so keep your eyes open and stay on the look out. Shop at stores that honor competitor’s coupons to minimize your shopping trips. When you find that perfect retailer who takes coupons from competitors while also doubling up, you’ve found a store you need to reward with your business.
Use the cutthroat tactics of grocery stores’ competition to your advantage. Many times a retailer will accept a coupon from their competitors. This means that you save money. You could actually neutralize your cost savings when you have to buy gas.
Use multiple coupons whenever you can. This method allows you to make more purchases of essentials while shopping. This will allow you can build a stock of often used products. If you currently hold 5 coupons for a jelly that you use every week, get 6 of that item all at the same time to use every coupon.
A useful idea for couponers is to organize and store your coupons where they cannot easily when you are ready to shop.
Using coupons will help you maximize your budget while getting the things you need and want. After today you should feel a lot more confident with figuring out different ways to save tons of money all the time. Enjoy your savings in any way you please!
Robert Langdon is a professional blogger that writes for GreatDeals. GreatDeals.com offers thousands of deals at hundreds of retailers across the web.

How To Make Money With Affiliate Marketing

If you’re new to affiliate marketing, you know that having some tips on how to do this will help you tremendously in building your career. The following article will help you get started with affiliate marketing.

Try advertising through many affiliate programs in the same customer base. Using several related sites for you affiliate marketing program offers your visitors a greater range of links from which to choose.

Affiliate programs allow you to more effectively market your business. Affiliate programs have been shown to generate much more site traffic compared with other tactics like banner ads and networking. When evaluating an affiliate program, pay attention to things like the directory’s popularity, how popular the directory is and how easy it is to navigate.

Set daily goals for yourself that will allow you with your current affiliate marketing strategy. You can have a method that tells you some of the things you need to do.

You can learn new strategies by joining affiliate marketing forum or community. There are a number of forums where affiliate marketers can get help.

Affiliate programs are not all different. Each has their own unique products to promote and levels of flexibility.

Daily communication can strengthen and protect the bond with your affiliate partner bonds. Free and frequent communication protects your income stream. The marketing partners is by choosing someone that knows how to perform in business and then cultivating a long-term relationship is constantly nurtured.

Using the product yourself increases your product a great amount of credibility. You can show the usefulness of your product by posting reviews and reviews. You can also join forums as a way to discuss how the products.

Don’t affiliate program without thinking it through; choose affiliates that make sense given your audience. This will help you get more visitors and increase the chances of receiving lots of orders.

You should always be honest when affiliate marketing strategies. Your readers will often be inspired to help you if you explain to them why you choose to include affiliate marketing.

Affiliate marketers can make their business seem as legitimate as possible. Your links need to be somewhat subtle. You want your customers to get the impression that you are closely connected to the product you are selling.

You can earn more money by utilizing paid ads. Buying ads focused on the keywords will create sales and sales. This will result in a larger pool of potential customers visiting your sales site and buying your products.

Do not rely on a small number of affiliate partners to keep going. Try various products and working with different vendors. A well-spread portfolio of affiliates and products that is spread well will help you from heavy losses if you have to drop something when it quits making profit. If you are able to handle all of your current products, find more to advertise.

Acting on good information is infinitely more effective than simply knowing about it. You need to risk putting in time and effort first before you can expect any money. Stop trying to read everything, and start putting the information you’ve learned to use.

This is even more vital if you are dealing with an older demographics like baby boomers or senior citizens. Making your text larger can actually turn more profits, so don’t overlook simple fixes such as using a larger font.

Most companies who work with affiliates are not stupid. They study what marketing trends and how to use it to convert customers.

Affiliate marketing is a powerful, useful tool. After following these tips, you will no longer be new to affiliate marketing, you will be an affiliate marketing expert!

The Art Of Mastering Search Engine Optimization

Every professional web developer knows how crucial it is to achieve a high search engine ranking on the web. It’s a simple formula: the higher your rankings, the greater your site traffic. Read below for a few suggestions on ways to optimize your site for improved rankings.

You first task is to learn your search engine optimization basics. The world of the internet is not ideal, decisions on rankings are not made by human beings. They are actually made by search engine robots. This task is given to computers, and they use complex equations and algorithms to determine this. The main reason to do SEO work is to build up your website and cause it to rank better on different search engines.

Search engines will determine your website ranking backed on various different factors. Inbound and outbound links, how frequently you update, visitor traffic, and keywords in your content and headings all factor in.

Remain patient as rank growth can take time. Crawlers search for specific information that appeals to them. Using keywords proficiently within your titles, pages and text will push the engines to focus on your site. You should be focused on using the keywords you’ve chosen to rank highly within your niche and increase the traffic to your website. Following the steps above will give you the results you need to build your success.

When you type in a search term on popular search engines, you might have noticed a list of “featured results.” If you pay, you could put your website there. If you are looking to pay to get your website on the first results page, this is the only way to do it.

There are many other SEO techniques that you can use as well as keyword placement methods. For example, you can have other websites link to you or you can link to others. Consider asking if another site will link to you. In return, you can link to them.

Targeted visitors are the potential buyers who visit your website as a result of your marketing techniques, a keyword search, or other intentional method. Visitors who reach your site after specifically searching for it are far more likely to become customers than those who stumble across it at random. In order to attract the visitors that you want, you have to make sure that you place the proper keywords throughout your site to draw them in. You should also consider purchasing advertising space on websites that your target demographic is likely to visit.

Every company needs to have a site online. The Internet is one of the best sources of new business for your company, so an excellent website is vitally important. The following article will give you some insight on how to optimize your website.

SEO Matters: Take Your Content To The Next Level

SEO, or “search engine optimization”, means setting up your website so that it is as high as possible in the search engine rankings. There are many paid services just for increasing SEO. There are some people who believe that learning the complexities of SEO is next to impossible unless you are a professional. These people are not right.

This is easily done through a robots. txt file that needs to be inserted into the main directory. What this does is it disallows the search engine from accessing certain files on your website.

Research possible keywords first. Find out which keywords you need to focus on when building your website and titles. By doing this keyword research, you are able understand what people are looking for related to you. Keeping this content highlighted helps raise your search engine rankings.

SEO, also known as search engine optimization, is a type of marketing. Keywords and phrases are used strategically in your content to bring about a higher rank in search results. This increases the visibility of your website on search engines so that potential buyers will find your website when they search for a particular item or service.

If you feature a good number of videos on your site, understand that search crawlers have trouble classifying these, even if the content is compelling and unique. A site map can help avoid the video problem by tracing text to a video. A site map makes it possible for search engine crawlers to index the video content based off the text associated with it.

Consider the anchor text, the actual text of your links, carefully when making internal links on your site. If you are only typing “click here” and subsequently linking that term, that is doing absolutely nothing for your search engine results. A better option is to employ descriptive keywords for your anchor text. This makes your page seem more relevant to the search engine spiders, helping to boost your overall rankings as a result.

See if an informational site or .org domain will trade links with you. Search engine spiders will give you credit for having a link posted on a trusted website. If you put content that is unique and pertinent to showcase your website, reputable sites will be more apt to feature links to your website. Create valuable content that reputable organizations will find worthwhile.

“Alt” tags are crucial when adding image links to your site. If an image doesn’t load or is blocked by a browser, these tags show instead. The important factor is that search engines read and index alt tags, so keywords included in these tags will improve page ranking.

Keeping track of the search standings of your site is among the most important things to remember when working toward optimizing your search results. Always monitor your search engine rankings for better optimization of your website, otherwise your site might not be doing as well as you think it’s doing. You can follow your page rank with the Google toolbar or Alexa.

Consider all of your options so that you can get good-quality inbound links back to your site via press releases, forums, blogs, directories, article writing, and more. Acquiring strong outbound links is one of the biggest keys to SEO success.

When your blog is on your own site, under your domain name, it gives your website more visibility and power in search results. Site traffic should then, therefore, increase.

Search engine optimization is within the grasp of those just starting out, and doesn’t need to be reserved to the exclusive realm of SEO gurus. Doing your own SEO is possible if you follow the suggestions previously given. Increasing site traffic is a perfectly attainable goal.